Not long ago of our school clients shared with us a note from a 13-year-old prospective student from China. In his note, the prospect refers to some letters he received. These letters were part of a project we did that involved working very closely with our client’s students to create a set of authentic personal essays about their experience at this well-known boarding school.
How do you know if the resources you invest in marketing and communications activities are producing adequate results?
No doubt, you collect, track and analyze important data on enrollment—inquiries, app, etc. But these numbers only tell you part of the story. They don’t give a full picture of how your communications activities are working.
Not long ago, we had a client who had done a brand audit with another firm. The client thought it was good work, but for some reason, the ideas were never implemented. None of their staff or creative vendors seemed eager to champion the messaging because it was hard to see how it would play out. The report, like most reports, didn’t come with specific instructions.
Ta da! The noodle+scribble website.
Finally. A decent solution to the challenge of portfolios. Something that works on many types of screens. An opportunity to serve our clients better and be a resource for good ideas and inspiration.
We hope you like it.