All posts in: Digital Marketing

In Search Of The Quick Fix

We’ve been working this summer with a small but growing day school which, at the end of the admission season, still had about 10 spots open in different grades. Could we find families with children not currently enrolled in private schools and convince them to apply? Families who could afford the tuition? For this September?

Quite the challenge.Continue Reading →

Are You Talking To Me?

Why do schools and colleges produce student blogs when any prospective student can find a real student on Facebook, make a friend, send a message with questions or read their “wall?” Continue Reading →

The Care and Feeding Of Bees

Everyone wants buzz—buzz is authentic, personal, and the best marketing communication you can create. Buzz is word of mouth—people talking about your institution or organization with pride, enthusiasm and energy. Continue Reading →