University Liggett School Brand Book

“It really is a moment like no other—to know something creates pure joy.”

As the University Liggett School began to undertake a complex brand transformation, we created a new graphic identity and new communications.

This small brochure helped clarify and bring to life important school values that would not be changing even as the school rolled out a style that was bolder and more contemporary.


Viewbook 3-4

Viewbook 13-14

Viewbook 7-8



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