Somewhere on your website, there’s a search box which helps users find for the content they are most interested in—and your visitors are using it.
Here’s the question: Do you know what they are searching for? In our experience, many educational institutions and nonprofits are unaware that they have this data.
If you did know, what would you do with the information?
If you knew, for example, that alumni/ae frequently searched on the name of a certain professor or teacher, would that influence who speaks at the alumni/ae luncheon? If you knew prospective students were searching the music department three times more often than other departments (and also applying more frequently), would that change the conversations you had at high school visits or the pictures in your viewbook or on your website? Or how you organize your website?
If your web data doesn’t offer you the option to look at your search data, or you haven’t gotten it set up correctly, it’s time to do something about that. We can help.
Kick Butt with Internal Site Search Analytics, Avinaush Kaushik