A recent article in Entrepreneur magazine caught our eye. The author Duane Forrester, a product manager at Bing, poses a very scary Halloween question. Is all that time and effort you put into social media marketing worth it?
It’s a question that seems especially important for mission-driven organizations who need to get the best possible value out of limited marketing resources.
Are your social media activities and investments worth the time and effort you put into them? Does social media drive traffic to your website? Look at your referral traffic to answer that.
Is that traffic “high-quality,” that is, do these visitors look at your site, sign up for information or events, make gifts or inquire?
Is it supporting or enhancing your word-of-mouth marketing—that is, are people sharing it with others?
Which sources are your best sources?
Do your stakeholders like it, hear it, learn from it, or take action?
Once you know the answers, you’ll be able to prioritize your activities.
If you need help answering these questions, we’re here to help. In fact, starting Nov. 1, we’ll do a basic social media audit for FREE for the first three nonprofits or schools who email us.
We look forward to hearing from you.
Photo: Ivan Emelianov